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Digital Marketing Specialist

Location : Columbus, OH
Job Type : Temp/Contract
Compensation : 36.00 USD/HOUR
Hours : Full Time
Travel : No
Relocation : No

Job Description :
Manager of Digital Marketing will be responsible for supporting the digital media strategy and delivering on aggressive digital goals through paid digital media, affiliate marketing, content optimization (SEO), email marketing, social media, and mobile optimization with the goal to drive explosive sales growth, acquire new customers, improve profitability and increase customer share of wallet. 

RESPONSIBILITIES: 
• Define digital marketing strategy, outline objectives and deliver upon deadlines to ensure strategic imperatives are met – all with a customer-first lens 
• Develop and execute digital marketing plans, optimize operations, and drive business results across all digital marketing channels (including performance channels, email, and social media) 
• Drive innovation and education for digital marketing by identifying new and emerging tactics and strategies to incorporate into the brand programs 
• Collaborate with design and technical teams to develop best practices and drive program growth 
• Develop insights and actions based on qualitative and quantitative analytics 
• Identify new opportunities within natural search and content optimization 


Required Qualifications :
QUALIFICATIONS/SKILLS: 

• Proven results and rich experience across paid search, display, affiliate, SEO, paid social, and email marketing 
• Clear understanding of digital industry best-practices; able to effectively benchmark and pattern the digital portfolio to best-in-class digital marketing programs 
• Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives. 
• Outstanding strategic and analytical skills; strong experience in optimization and interpreting test results & drawing conclusions with experience in using ad serving, bid management, and digital analytics platforms 
• Excellent communication skills (written and verbal), both in articulating his/her ideas and gathering input from key stakeholders 
• Excellent creative thinking skills and a passion for developing content that is desirable, findable & consumable across numerous platforms and devices 
• Innovative thinker able to operate both in strategic capacity, but also with laser-focus on flawless execution 
• Analytical curiosity and problem solving skills with outstanding analytical skills; experience in optimization and interpreting test results & drawing conclusions 

EXPERIENCE REQUIRED: 

• Minimum of 5 years’ work experience a in Digital Marketing or Ecommerce (fashion retail a plus) 
• Bachelor’s Degree 
• Project management experience 
• Experience in providing financial analysis and presenting information 
• Experience with web analytics tools such as Google Analytics, Omniture/Coremetrics, DoubleClick 
• Proficient experience with Windows based PC environment (Excel, Word, PowerPoint and Text Pad) with strong spreadsheet capabilities 
• Driving financial performance, and attaining measurable results through digital media
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